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Carlsberg - Caricature/cartoon safety posters

The brief: To create a series of A1 cartoon/humorous style health and safety posters that feature some of the people that work there for Northampton and Leeds Carlsberg brewery's.

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How were the posters created? Once the rough draft has been approved its then enlarged to A1 size and traced over. First in pencil, then colour is added either using acrylic, watercolour paint or in Photoshop (most of the posters combine all of these.) Once the colour has been applied on paper the outline is then drawn using black Indian ink. Then the whole image is scanned, pieced together and enhanced in Adobe Photoshop and Adobe Illustrator.

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